Google’s search engine algorithms are known entirely only to them. They do not inform the SEO community or publish their algorithm publicly. This means that it is up to the deduction and perpetual efforts of SEO marketing firms to come up with Google penalty recovery strategies to ensure that your site isn’t being “hit” by any blacklisted techniques.
You will notice if a recent algorithm update has hit you if your site isn’t ranking as well as it used to on your chosen keywords. Only once you know which update affected your ranking can you better your site and digital presence moving forward.
Have You Been Penalised by Panda?
Panda was released in February 2011. The main aim of Panda was to target and weed out “low-quality sites” or “thin sites.” This directly impacted so-called content farms and allowed more quality-driven sites to take precedence in Google searches.
Have You Been Penalised by Hummingbird?
Released in 2013, this update placed greater emphasis on natural language enquiries, meaning old keyword placement strategies were affected.
Have You Been Penalised by Penguin?
Penguin, released in 2012 and fully integrated into Google’s core algorithm in 2017, targeted sites that were spamming search results by buying links or using link farming techniques.
Future Google Algorithm Updates
Google will continue to publish new updates to its algorithms in an effort to clean up searches and only put forth quality, relevant searches for its users. Rather than see this as a problem, take it for the opportunity it is. SEO efforts and trust will go hand in hand, but before your SEO efforts can work, you first need to use our Google penalty recovery service so that you are not being penalised by any of Google’s algorithm updates.
Our Manual Link Penalty Recovery Process
Our process begins the moment you choose the right service for you, based on your needs and budget. We will use several tools to determine where and why you have been affected by Google’s algorithm, then work on removing old backlinks, disavowing links or domains, and submit the changes to Google for reconsideration.
• Data Intelligence – GWT, Open Site Explorer, Majestic SEO, Ahref’s, Bing Webmaster tools.
• Link Data Analysis – Domain type, Placement Type, Page Rank, DA, PA, Anchor Text, IP Address, TLD Type.
• Link Removal – Outreach to the websites asking to remove links.
• Disavow File – Compile link data from the links/domains that need to be disavowed.
• Reconsideration – Document the whole process and describe to Google what you have Done. This is only needed if you have received a manual link warning by Google.
• Post Penalty Strategy – Re-build your backlink profile with high-quality links and see the search visibility improvement.
Google penalty removal strategies take time, but without them, any SEO effort you make moving forward will not give you the results you are looking for. Clean up your digital presence, adhere to Google’s guidelines, use white-hat SEO techniques, and see your ranking improve.
Our white label Google penalty recovery service is ideal for agencies as well as end users, contact us today to boost your or your client’s brand(s).
If you are looking to recover your rankings and suspect you may have a penguin penalty, speak to us now.
If you are looking to recover your rankings and suspect you may have a Panda penalty, speak to us now.
In October 2014 all 27 target keywords were outside the top 100 position in Google.co.uk.
In June 2017 the average keyword ranking for the 27 keywords was position 7.
In January 2016 the average keyword ranking for the 11 keywords was position 35.
In June 2017 the average keyword ranking for the 11 keywords was position 17.