How to Resell Link Building
Link building is an effective SEO method that will improve your site’s performance in search. There are a variety of link building methods, none of which require much upfront cost or investment. In that sense, it’s easy to build backlinks and boost your organic search rankings.
However, link building requires careful analysis and disciple. To successfully maintain an impressive backlink profile, you need to commit yourself to hours of research and strategic planning. Few business owners have the time and inclination to do this, which is why many choose to outsource their link building to an SEO reseller.
What is an SEO Reseller?
Generally speaking, an SEO reseller is an individual or company you pay to do your SEO. Some resellers focus specifically on link building, while others offer a variety of SEO services.
Link building is a specialist skill. Therefore, you shouldn’t resell to just anyone. Before we get into what makes a good reseller, however, let’s focus on link building as a whole.
The Importance of Link Building
In 2016, Google stated that backlinks are one of their top 3 ranking signals, but does it matter what Google thinks?
Google accounts for a massive 94% of global tablet and mobile search traffic. It was followed by Yahoo and Bing, which accounted for 3% and 1% of the remaining traffic.
In terms of desktop search traffic, Google accounts for more than 76%. Bing and Baidu follow at just 8% and 7% respectively. (SEO Link Building Statistics 2018)
Regardless of which search engine is used, link building has both immediate and long-term effects on your web visibility. It has the power to improve your rank in search engines, boost your credibility and ultimately drive more traffic to your site.
Getting your site up there in Google is a no-brainer. After all, you want people to be able to find and access your content with the minimum search effort.
This has been true for decades. However, in 1998, Google’s famous PageRank Algorithm changed the game. (https://www.link-assistant.com/news/page-rank-2018.html ) Instead of simply analysing content, Google looked at how many people linked to that page.
This is why backlinks are a crucial element of optimising for search. Not only do they send traffic to your website, but high-quality links also show Google you are an authoritative, trustworthy source. Once you get the seal of approval from Google’s PageRank you’re more likely to appear in relevant search results.
Many people misunderstand the nature of backlinks, which is why the semantics of link building is especially important. For some, quantity outweighs quality and they wonder why they don’t see the results they hoped for.
Quality over quantity.
Once upon a time, link building referred to the process of inserting anywhere that would publish them. This was considered an effective way to get your site to rank higher in search engines. Now Google’s standards are far stricter.
Thanks to updates like Google Penguin, in 2012, search engines now focus on link quality, not just link quantity. Google may even penalise sites that fail to abide by best link building practices.
How do you know if a website has good authority? Although Google doesn’t publish page rank information publicly, other tools can help. You can easily check a proxy indicator of PageRank (“PageRating”) using software like Ahrefs. Just Enter any URL from the site into the tool and check out the site’s “DomainRating”.
What is a “bad link”?
In the past, many site owners have tried to “trick” Google by sharing links in private blog networks. Others will pay for backlinks from irrelevant sources or keyword stuff to try to get exposure. Many site owners still do this. However – their shady tactics will catch up with them, and they could even get their site removed from Google’s indexes.
If you want to rank higher in Google, earn more subscribers or direct more traffic to your page, you need to earn links organically. Google knows when people are being referred to your site because your content offers genuine value, and when they’re being lured there under false pretences.
Relevance is also a factor. According to an ex-Google employee:
…getting a link from a high PageRank page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PageRank.
So if “black-hat” SEO is so risky, why do people do it? Why don’t they set about trying to boost their organic search with natural link placement? It’s because those high-quality links aren’t easy to get, just as a referral from a celebrity or someone with high status isn’t easy to get in real life.
Does your business need link building?
Anyone who wants to be visible online needs link building. Links are a fundamental part of the web. Since search engines are machines, they can’t determine the value of your content by reading it. They can only interpret links.
Search engines rely on links in the following ways:
- To crawl new and existing content: without links, search engines cannot “read” the web and all its content.
- To rank pages: search engines use links as part of their ranking system. This determines how highly your content features in the SERPS.
Link building is especially important if your business specialises in any of the following areas:
- Content marketing
- Social media marketing
- Digital PR
- Online services
If you’re offering these kinds of services, you need to show that you can practice what you preach. If you don’t, there are plenty of others out there like you who will.
Optimised content and link building are both important to SEO. Thankfully, these two disciplines go hand in hand. When you combine great content with high-quality links, you tick two of the most important boxes for search engine ranking.
Why you should outsource your link building
With all of this in mind, why should you outsource or resell your link building?
If you’re a business or website owner, the temptation is to keep control of the reigns and try to do everything yourself. As most entrepreneurs eventually realise, however, this isn’t a sustainable way to run a business.
Instead, outsourcing has become a powerful tool in helping businesses reach their full potential. This is especially true when it comes to time-intensive (but necessary) SEO practices. Most business owners don’t have the time or skill to do it all themselves – which is why SEO has become a lucrative business.
When companies and website owners resell their link building to trusted vendors, they see a variety of benefits, including:
- New lead generation
- Referral traffic
- Influencer marketing opportunities
- Improved customer retention
- Brand visibility and authority
- Expanded service offerings
- Ability to grow and upscale
- Competitive edge
- Lasting exposure
Above all else, SEO leads have a conversion rate of 14.6, compared to the 1.7% average conversion rate for traditional marketing techniques.
Despite the many benefits of link building, the war against SEO best practices is a hard one to win unless you know what you’re doing. Google’s algorithms are constantly changing, so you never know when your hard-won links might become irrelevant.
This is another reason why 30% of small business owners outsource their SEO.
Digital trends tend to come and go, so keeping abreast of the current guidelines can be tricky. The right link reseller will be aware of the latest updates in their industry. They will also future-proof your link profile, so it doesn’t disappear next time Google adjusts the rules.
What to look for in a link building SEO reseller
If you want to be one of them, here’s what to look for in an SEO reseller:
You’re not looking to outsource your link building you any old vendor. While price and turnaround time are important factors, who also need to choose a reseller based on who works best with your specific website.
As such, you should look for a reseller who understands your business and its target customers. In short, you want someone you can work with as partners. After all, you’re both working towards a common goal, which is boosting your leads and SERPs ranking.
Transparency is a popular buzzword these days. In business terms, it means being open about your tactics and guiding the client through your processes.
This is vital for SEO, as you – the site owner – are responsible for remaining compliant. If your link building reseller uses underhand tactics, you are the one who’ll be penalised, not them.
Link building processes vary from firm to firm, but the company you’re working with should always be open about what’s going on behind the scenes. After all, you’ve put your business in their hands.
A key indicator to weed out the trustworthy link builders from the dodgy ones is the price. Clearly, SEO is a competitive business, so there are bound to be affordable vendors out there. However, link building services are in high demand. If a company is offering to build links for a price that seems too good to be true, it probably is.
There are still companies out there who will focus on placing as many links out there as possible with no consideration for the key factors, such as:
- Keyword targeting
Quality link building takes time. Therefore, if an agency or individual offers to create hundreds of links in a matter of days, you should steer clear.
Look out for red flags such as cheap links, guaranteed link counts in short time frames, or too much freedom of choice in the link building process.
Of course, on the same vein, there are also companies who will charge through the nose for link building, just because they can.
Be aware that while a high price sometimes indicates high quality, this isn’t always the case. Ideally, you’ll find a reseller who can offer you a fair price for their services. A good SEO or link building service should be able to break down their pricing structure to show you the actual value of each link.
If you’re a small business, you may be able to find an affordable solution that accommodates clients of your size and budget.
Reputation is vital for any SEO business, and it’s something you should check thoroughly before choosing your link reseller.
Online reviews and ratings are a good indicator of reputation, but case studies and direct client referrals are even better. An experienced, white-hat SEO firm should have no trouble providing you with proof of what they do.
You may wish to discuss the company’s successes in specific terms. Ask how they’ve met objectives that are similar to your own. Find out how they’ve made improvements in rankings, traffic and sales and how they’ve achieved those results.
While you can’t rush an intricate process like link building, you still need to know that your links are deliverable within your specified time frame.
Even if you’re not working to a deadline, an agreed timeframe makes sense for everyone involved. You should agree on this with your company via a contract so that you know what to expect. The link building vendor should provide this.
Top link builders speak in results, not promises. Your reseller should tell you explicitly what the outcome of your project to be. Rather than promising a specific number of links, this should focus specifically on your visitor count, referrals list, and how this might impact your business as a whole.
There’s no denying that link building is, and will continue to be, such a vital part of an overall SEO strategy for all businesses. It’s a specialist skill which requires dedication and commitment to ensure you hit every target you set. However, when you simply don’t have the time in your daily schedule to create and implement a successful link building campaign, outsourcing to expert resellers is the best option. Choose a team who offer a winning partnership, a team who is highly reputable, and a team who can complete the job on time at the highest possible standard; only then can your website reach the dizzy heights of Google’s 1st result page.
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